If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results. This is by no means a complete list, but here are six of the tools we have found to be the most helpful:
Quite frankly, if you’re using HubSpot, you probably don’t need any other tools. HubSpot provides an all-in-one integrated marketing platform that allows you to blog, manage your e-mail marketing, manage your social media, create web and landing pages, automated lead nurturing, search engine optimization, and much more. They’ve built a name for themselves as the best in the business and they live up to the hype.
MailChimp is an easy-to-integrate e-mail marketing platform. You can create signup forms that match your site’s look and feel or integrate your own CMS via APIs. It features fully customizable e-mails with detailed reports so you can optimize your campaigns. The best part is that MailChimp is free for e-mail lists up to 2,000 subscribers.
If you run PPC campaigns, you should be using Wordstream. Wordstream’s PPC advisor not only helps you optimize your PPC campaigns by finding the best keywords, but their negative keyword tool allows you to remove phrases that may be costing you money but not generating results.
One of the elements of a good inbound marketing strategy is to know who you’re speaking to so your message can deliver the solution they are looking for. Rapportive shows you everything about your contacts right inside your inbox. You can immediately see what people look like, where they’re based, and what they do. You can also connect on Facebook, Twitter, LinkedIn, and more.
- Google Keyword Tool
The Google Keyword Tool is part of Google Adwords and may be one of the single most important tools you will use. Using keywords or phrases that match your products, services or website, you can find the similar phrases and terms people are searching for. You can also see how often certain phrases are searched and compare the competition in a particular niche. Using this knowledge, you can hone your content strategy to make sure you’re targeting the right phrases that will help customers find you.
HootSuite is an all-in-one management dashboard for your social networks. You can listen, engage, and measure all from one simple interface. This fantastic tool helps improve your productivity while managing your social media presence. Professional and Enterprise plans are reasonably priced, but you can use it for free with up to five social accounts.
There are plenty more tools that could have made that list, but there’s are our top 6. Got one that you would recommend? Let us know in the comments below!