Paul Roetzer

Top Speakers We’re Looking Forward to at Inbound15

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It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound15.  If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year.  It kicks off the day after Labor Day at the Boston Convention & Exhibition Center and will feature inspiring … Read more

A Brief Marketing Technology Q&A with Paul Roetzer – CEO of PR 20/20

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In February 2004, Paul Roetzer came to a life-changing realization – the marketing-agency model was broken and had been for years.  Having spent the previous six years as a consultant and vice president at a traditional public relations agency, he could see it first-hand.  Billable hours were inefficient at best, there was no innovation within … Read more