Marketing Technology

A Brief Marketing Technology Q&A with Paul Roetzer – CEO of PR 20/20

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In February 2004, Paul Roetzer came to a life-changing realization – the marketing-agency model was broken and had been for years.  Having spent the previous six years as a consultant and vice president at a traditional public relations agency, he could see it first-hand.  Billable hours were inefficient at best, there was no innovation within … Read more

Marketing Technology: The New Bridge to the Customer

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Moore’s law is the observation that, over the history of computing hardware, the number of transistors in a dense integrated circuit doubles approximately every 18 months.  In simpler terms, it means that technology will improve faster and faster over time. You didn’t have to know Moore’s law to see how quickly everything has changed and … Read more