Alright, I’m going to cut to the chase. Not measuring conversions is a fundamental flaw in marketing analysis. It does not matter if you are a company of one employee or 1 million, it’s extremely important that you measure how your conversions are performing. This area seems to be absent, especially in small-to-medium businesses (SMB). … Read moreWhy Aren’t You Measuring Conversion Rates? No, Really – Why Not?