RETHINK your Marketing Strategy Process with Jason Osborn

Digital Marketing Happy Hour · Episode 28: RETHINK your Marketing Strategy Process with Jason Osborn Do you know who your ideal customer is?  Is your focus too broad?  What marketing strategy do you use to attract new customers?  In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and … Read more

How to Measure Content Marketing Success Using Analytics

Content Marketing Analytics

Digital Marketing Happy Hour · Episode 26: How to Measure Content Marketing Success Using Analytics You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer – is it actually working?  Check your analytics!   How do you know which data points to look at? Not … Read more

How to Choose the Right Content For Each Stage of the Marketing Funnel

HubSpot Flywheel

Digital Marketing Happy Hour · Episode 24: How to Choose the Right Content For Each Stage of the Marketing Funnel You already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right … Read more

How To Create a Content Marketing Framework with Melanie Deziel

Melanie Deziel, author The Content Fuel Framework

Digital Marketing Happy Hour · Episode 22: How To Create a Content Marketing Framework with Melanie Deziel We’ve all heard the phrase ‘Content is King’ and yet all of us, businesses and individuals alike, seem to struggle creating more content.  Is there a better way to generate content ideas so you can consistently produce more … Read more

Podcast Episode 6: How To Use Content Marketing and Get Better SEO Results

Digital Marketing Happy Hour podcast

Digital Marketing Happy Hour · Episode 6: SEO and Content Marketing You know content is important, but how do you know what content to create? What tools should you use to evaluate how your organic strategy is performing? Here are a few excerpts from the SEO and content episode: Chris Casale: [00:03:13] anytime you go … Read more

SEO and Content Marketing Round-up

SEO insights, tips and content marketing stratgies

A Search Engine Optimization SEO round up of curated articles that will enhance your knowledge, provide tips and content marketing strategy. In this article, we’ll lean on HubSpot to fully explain how often every company, entrepreneur or SMB should blog. Written word is still a vital part of content marketing and blogging should still be a central piece of your content marketing and SEO strategy.

Social Media and Marketing News, 10 October 2019

Social Media and Digital Marketing News

Each week we bring you a wrap-up of engaging news, tips and trends from social media and marketing technology. As you prepare or fine tune your social media and digital marketing plan it’s important to stay on top of the latest trends in all things SEO, Facebook, Twitter, Instagram and more. 18 Ways to Diagnose … Read more

Content Marketing That Attracts and Converts, Cybersecurity Issues and More News

Content Marketing Essentials

Each week we bring you a wrap-up of engaging news, tips and trends from social media and marketing technology. This week we learned that you shouldn’t create content for the sake of creating content. You should create content that converts. We’ll explore how to create ridiculously good content with Kim Garst. Are you looking for … Read more

Social Media Examples and Content Marketing for B2C, SMB Revenue Optimism and More Articles

B2C Marketing

Each week we bring you a wrap-up of engaging news, tips and trends from social media and marketing technology. This week we learned 10 social media examples for your B2C content marketing, a report on the optimism of small-business owners and their revenues, a long list of social media marketing tips the experts swear by, … Read more