Best of Digital Marketing Happy Hour 2020

Best of Digital Marketing Happy Hour podcast

2020 was a roller coaster of year with many challenges for all of us, both personally and professionally.  Despite the many challenges, we chose to end the year feeling a strong sense of gratitude.  We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us … Read more

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

COVID-19 has dragged consumers and businesses alike through a digital transformation.  However, are these new behaviors here to stay, or will some of them revert to the ‘old’ normal?  In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business … Read more

Measure Content Marketing For Each Stage of the Funnel

Measure Content Marketing for Each Stage of the Funnel

In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing.  Are you one of them?  If you are measuring your results, are you using the right metrics?  In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more

The Third Pillar of Digital Marketing – Email

Third Pillar Digital Marketing - Email

Is email marketing a relevant communication medium in 2020?  Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing?  What does it mean to personalize and segment an email list?  In this episode, Chris Casale and Ryan Smith break down the third pillar of digital marketing – email, where they … Read more

RETHINK your Marketing Strategy Process with Jason Osborn

Digital Marketing Happy Hour · Episode 28: RETHINK your Marketing Strategy Process with Jason Osborn Do you know who your ideal customer is?  Is your focus too broad?  What marketing strategy do you use to attract new customers?  In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and … Read more

How to Measure Content Marketing Success Using Analytics

Content Marketing Analytics

Digital Marketing Happy Hour · Episode 26: How to Measure Content Marketing Success Using Analytics You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer – is it actually working?  Check your analytics!   How do you know which data points to look at? Not … Read more

How to Choose the Right Content For Each Stage of the Marketing Funnel

HubSpot Flywheel

Digital Marketing Happy Hour · Episode 24: How to Choose the Right Content For Each Stage of the Marketing Funnel You already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right … Read more

How To Create a Content Marketing Framework with Melanie Deziel

Melanie Deziel, author The Content Fuel Framework

Digital Marketing Happy Hour · Episode 22: How To Create a Content Marketing Framework with Melanie Deziel We’ve all heard the phrase ‘Content is King’ and yet all of us, businesses and individuals alike, seem to struggle creating more content.  Is there a better way to generate content ideas so you can consistently produce more … Read more