Measure Content Marketing For Each Stage of the Funnel

Measure Content Marketing for Each Stage of the Funnel

In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing.  Are you one of them?  If you are measuring your results, are you using the right metrics?  In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more

How to Measure Content Marketing Success Using Analytics

Content Marketing Analytics

Digital Marketing Happy Hour · Episode 26: How to Measure Content Marketing Success Using Analytics You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer – is it actually working?  Check your analytics!   How do you know which data points to look at? Not … Read more

Why Aren’t You Measuring Conversion Rates? No, Really – Why Not?

Not measuring conversions is a fundamental flaw in marketing

Alright, I’m going to cut to the chase. Not measuring conversions is a fundamental flaw in marketing analysis. It does not matter if you are a company of one employee or 1 million, it’s extremely important that you measure how your conversions are performing. This metric is absent in a lot of organizations, especially small-to-medium … Read more

Top 10 SEO Tools and Resources

SEO Tools

SEO is one of the most popular buzzwords on the Internet today.  The importance of optimizing your website so it can easily be found by people searching for your content cannot be understated.  In addition to being a free form of advertising, SEO will send targeted keyword-specific searches to your website, which helps to brand … Read more

Wanted: SEO in a Google (not provided) World

Google SEO

In 2013, Google announced that they would be encrypting, and therefore stripping away organic keyword data from Google Analytics. When the news initially broke there was an all encompassing gasp amongst the marketing world. “What do we do now?” Next, the internal question was asked, ‘where do I put my marketing efforts in the digital … Read more