How are Companies Taking Advantage of the Super Bowl?

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new … Read more How are Companies Taking Advantage of the Super Bowl?

Is the Launch of the WWE Network the Beginning of the End for Cable TV?

Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any new technology, started slow, but breakthroughs in technology changed the way we consumed streaming media. Smart TV’s, Roku, Google TV, Apple TV, Chomecast and many other options now exist that … Read more Is the Launch of the WWE Network the Beginning of the End for Cable TV?