How are Companies Taking Advantage of the Super Bowl?

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new … Read more How are Companies Taking Advantage of the Super Bowl?

Is the Launch of the WWE Network the Beginning of the End for Cable TV?

WWE

World Wrestling Entertainment (WWE) may not be the first company you think of for innovation in the digital space. With the launch of their new streaming service, that may change. Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any … Read more Is the Launch of the WWE Network the Beginning of the End for Cable TV?