Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing. In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing – social media, where they discuss the demographics of each social network and the best way … Read more
Digital Marketing Happy Hour · Episode 27: 3 Tips for Simplifying Your Marketing Automation Marketing automation can be overwhelming. Where do you start? Which tools are right? What if you make a mistake? In this episode, Chris Casale and Ryan Smith offer three tips for simplifying your marketing automation putting you on the path to … Read more
Digital Marketing Happy Hour · Episode 22: How To Create a Content Marketing Framework with Melanie Deziel We’ve all heard the phrase ‘Content is King’ and yet all of us, businesses and individuals alike, seem to struggle creating more content. Is there a better way to generate content ideas so you can consistently produce more … Read more
Digital Marketing Happy Hour · Episode 20: How to Maximize Your LinkedIn Social Selling with Brynne Tillman When is the appropriate time to make a sales pitch on LinkedIn? What is an ask-offer ratio? What is the predecessor to know, like and trust? In this episode, Chris and Ryan talk with Brynne Tillman about the … Read more
Digital Marketing Happy Hour · Episode 12: Proven LinkedIn Strategies to Boost Your Brand with Nat Bibby Have you ever wanted to leverage LinkedIn the right way to create strong business relationships and generate revenue? What are the biggest pitfalls to avoid while growing your network? In this episode, Chris and Ryan talk with Nathanial … Read more
This week we bring you a wrap-up of curated marketing content containing engaging news, tips and trends from digital marketing and social media. This week learn about the 7 marketing KPIs you need to track, how to find the data you already have for storytelling, advertisers having more success on Google and Amazon, how to … Read more
Learn how to launch a global ecommerce business to different markets around the world, how to get better conversion rates with your digital marketing, the latest in new Facebook tools and how to analyze your Facebook ad performance for better results, best ways to create engaging videos; and finally, 15 examples of how NOT to use LinkedIn for selling.
Each week we bring you a wrap-up of curated content containing engaging news, tips and trends from digital marketing and social media. This week learn the difference between Google Ads and Facebook Ads, how to use LinkedIn video, how to make content marketing more efficient, an example of how to take a poorly performing blog … Read more