The First Pillar of Digital Marketing – Search

First Pillar of Digital Marketing - Search

Is search engine optimization (SEO) still important?  What role does voice search (Siri, Google, Cortana) play today?  In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing – search, where they discuss why search is still relevant, the many facets of search, and how you can help your business … Read more

The Most Impactful Tools Entrepreneurs Use in Digital Marketing

Digital Marketing Happy Hour podcast

Digital Marketing Happy Hour · Episode 18: The Most Impactful Tools Entrepreneurs Use in Digital Marketing What tools, technology and software do you use to run your digital marketing campaigns? Are they as impactful as the tools the today’s entrepreneurs are using? In this episode, Chris Casale and Ryan Smith discuss the most impactful tools … Read more

Pivot Like Ross for Your SMB to Survive and Thrive

Digital Marketing Happy Hour podcast

When the economy shuts down during a global pandemic, how do you keep your business alive? In this episode, Chris and Ryan discuss trending data on business operations during COVID-19 and which industries were hit the hardest. Learn to pivot like Ross (yeah, that Ross) and make the digital transformation so you can survive and … Read more

Five Steps to Building a Real Digital Marketing Campaign

Digital Marketing Happy Hour podcast

Digital Marketing Happy Hour · Episode 8: Five Steps to Building a Real Digital Marketing Campaign You’re getting ready to run a new digital marketing campaign, what’s the first thing you should do? How do you plan a marketing campaign that focuses on results? We’ll discuss common issues and solutions with your campaign objectives and … Read more

Podcast Episode 1: Communicating During a Pandemic

Digital Marketing Happy Hour podcast

Digital Marketing Happy Hour · Episode 1: Communicating During a Pandemic How are you communicating with your customers during COVID-19? What do customers want to hear from the brands they follow? In this episode, Ryan and Chris discuss what is working for business and what isn’t while communicating during a pandemic. [00:03:05] Ryan Smith: What … Read more