Australia passes news content law after battles with Facebook, Google; Facebook will reverse news block in Australia; Snapchat Now Reaches 70% of 13 to 24 Year Olds and Facebook updates Ads Manager for SMBs. Digital Marketing Happy Hour · Last Call: Digital Marketing News for March 1, 2021 Australia passes news content law after battles … Read more
Google says it may have found a privacy-friendly substitute for cookies, Disney+ hits 95 million subscribers, Marketers say COVID vaccines create hope for a quick return of in-person events, and Pinterest closes in on TikTok & Snapchat with +37% monthly users. Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 15, 2021 … Read more
COVID-19 has dragged consumers and businesses alike through a digital transformation. However, are these new behaviors here to stay, or will some of them revert to the ‘old’ normal? In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business … Read more
“A man who stops advertising to save money is like a man who stops a clock to save time”
-Henry Ford
Is email marketing a relevant communication medium in 2020? Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing? What does it mean to personalize and segment an email list? In this episode, Chris Casale and Ryan Smith break down the third pillar of digital marketing – email, where they … Read more
Is search engine optimization (SEO) still important? What role does voice search (Siri, Google, Cortana) play today? In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing – search, where they discuss why search is still relevant, the many facets of search, and how you can help your business … Read more
Digital Marketing Happy Hour · Episode 18: The Most Impactful Tools Entrepreneurs Use in Digital Marketing What tools, technology and software do you use to run your digital marketing campaigns? Are they as impactful as the tools the today’s entrepreneurs are using? In this episode, Chris Casale and Ryan Smith discuss the most impactful tools … Read more
Today you need to do search. You need to do social. You need to do email. These are the three pillars of digital marketing, and every one of them requires content.
Content marketing isn’t just posting videos or photos or posting the podcasts. It’s having conversations with people.
When the economy shuts down during a global pandemic, how do you keep your business alive? In this episode, Chris and Ryan discuss trending data on business operations during COVID-19 and which industries were hit the hardest. Learn to pivot like Ross (yeah, that Ross) and make the digital transformation so you can survive and … Read more