Wanted: SEO in a Google (not provided) World

In 2013, Google announced that they would be encrypting, and therefore stripping away organic keyword data from Google Analytics. When the news initially broke there was an all encompassing gasp amongst the marketing world. “What do we do now?” Next, the internal question was asked, ‘where do I put my marketing efforts in the digital … Read moreWanted: SEO in a Google (not provided) World

How to Avoid Collateral Damage in Google’s Attack on Guest Blogs

If you’ve been following the search engine news lately, you know that Google recently penalized MyBlogGuest for what they consider to be spammy practices.  The tactic of guest blogging was put on notice in mid-January by Matt Cutts, head of Google’s Webspam team. Despite the warning, many in the community weren’t sure when and how … Read moreHow to Avoid Collateral Damage in Google’s Attack on Guest Blogs

3 Things You Can Do Right Now to Help Your Website

According to Daily Mail, in just one minute on the internet 216,000 new photos are posted, 278,000 Tweets appear on Twitter, and 1.8m new posts or pages are liked on Facebook.  That’s a lot of noise to cut through. How can you get noticed in such a busy world? We don’t pretend to have all … Read more3 Things You Can Do Right Now to Help Your Website

Twitter Takes the Gold during 2014 Winter Olympics

We knew social media would be buzzing with the Winter Olympics taking place in Sochi, Russia. There was plenty of things to discuss heading into Sochi: construction problems, security and gay rights/protests, but then we learned via #SochiProblems about the hotel accommodations, vulnerability of immediately being hacked when you get on the Internet and more. … Read moreTwitter Takes the Gold during 2014 Winter Olympics

2014 Super Bowl XLVIII Notable Commercials

This list is by no means all encompassing, but here’s a few of the commercials that stood out to us. Radioshack The 80’s called, they want their store back. It’s very possible being an 80’s child that I’m biased, but the commercial was entertaining.  It made you pay attention and it was memorable.  Pity Radioshack … Read more2014 Super Bowl XLVIII Notable Commercials

How are Companies Taking Advantage of the Super Bowl?

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new … Read moreHow are Companies Taking Advantage of the Super Bowl?

Is the Launch of the WWE Network the Beginning of the End for Cable TV?

Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any new technology, started slow, but breakthroughs in technology changed the way we consumed streaming media. Smart TV’s, Roku, Google TV, Apple TV, Chomecast and many other options now exist that … Read moreIs the Launch of the WWE Network the Beginning of the End for Cable TV?

Top 6 Inbound Marketing Tools

If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results.  This is by no means a complete list, but here are six of the tools we have found to be the most helpful: HubSpot Quite frankly, if you’re using HubSpot, you probably don’t need any other tools. … Read moreTop 6 Inbound Marketing Tools

What is "Inbound Marketing" and What Do I Need to Know?

Surely you’ve heard the term inbound marketing.  You see it everywhere now – white papers, videos, books, blog articles (this one being no exception).  Recently, a good friend of mine who is in the process of opening up a new business was asking for some marketing advice.  My advice included the term “inbound marketing,” of … Read moreWhat is "Inbound Marketing" and What Do I Need to Know?

HTML5 vs Native: What is it and how do you decide? – Part 2

This is a two part article about HTML5 vs. Native Development. In Part 1 we focused on HTML5 and the benefits it offers. In Part 2 we will Native Development and offer some guidelines to help you pick the right one for your development. What are the benefits of Native Application Development? As powerful as … Read moreHTML5 vs Native: What is it and how do you decide? – Part 2