How to Avoid Collateral Damage in Google’s Attack on Guest Blogs

Guest Blog

If you’ve been following the search engine news lately, you know that Google recently penalized MyBlogGuest. They view guest blogs as a key contributor to spammy practices. The tactic of guest blogging was put on notice in mid-January by Matt Cutts, head of Google’s Webspam team. Despite the warning, many in the community weren’t sure … Read more

Twitter Takes the Gold during 2014 Winter Olympics

We knew social media would be buzzing with the Winter Olympics taking place in Sochi, Russia. There was plenty of things to discuss heading into Sochi: construction problems, security and gay rights/protests, but then we learned via #SochiProblems about the hotel accommodations, vulnerability of immediately being hacked when you get on the Internet and more. … Read more

How are Companies Taking Advantage of the Super Bowl?

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new … Read more

Is the Launch of the WWE Network the Beginning of the End for Cable TV?

WWE

World Wrestling Entertainment (WWE) may not be the first company you think of for innovation in the digital space. With the launch of their new streaming service, that may change. Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any … Read more

Top 6 Inbound Marketing Tools

Marketing Tools

If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results.  This is by no means a complete list, but here are six of the tools we have found to be the most helpful: HubSpotQuite frankly, if you’re using HubSpot, you probably don’t need any other tools. HubSpot … Read more

What is Inbound Marketing and What Do I Need to Know?

Inbound Marketing

Surely you’ve heard the term inbound marketing.  You see it everywhere now – white papers, videos, books, blog articles (this one being no exception).  Recently, a good friend of mine who is in the process of opening up a new business was asking for some marketing advice.  My advice included the term inbound marketing, of … Read more