Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters

Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters

Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year.  However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy.   In this episode, Chris Casale and Ryan Smith discuss who’s advertising this year, … Read more

Content Creation Using The Hollywood Approach with Kristina Paider

Kristina Paider, author of The Hollywood Approach

Why are movies so much fun yet most content so boring?  How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of creating a Hollywood story, why character DNA is so important, and how you can create better … Read more

Best of Digital Marketing Happy Hour 2020

Best of Digital Marketing Happy Hour podcast

2020 was a roller coaster of year with many challenges for all of us, both personally and professionally.  Despite the many challenges, we chose to end the year feeling a strong sense of gratitude.  We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us … Read more

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

COVID-19 has dragged consumers and businesses alike through a digital transformation.  However, are these new behaviors here to stay, or will some of them revert to the ‘old’ normal?  In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business … Read more

Measure Content Marketing For Each Stage of the Funnel

Measure Content Marketing for Each Stage of the Funnel

In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing.  Are you one of them?  If you are measuring your results, are you using the right metrics?  In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more

The Third Pillar of Digital Marketing – Email

Third Pillar Digital Marketing - Email

Is email marketing a relevant communication medium in 2020?  Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing?  What does it mean to personalize and segment an email list?  In this episode, Chris Casale and Ryan Smith break down the third pillar of digital marketing – email, where they … Read more

The Second Pillar of Digital Marketing – Social Media

Second Pillar Digital Marketing - Social Media

Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing.  In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing – social media, where they discuss the demographics of each social network and the best way … Read more